Research Cluster – Marketing – Research Cluster-Marketing MKT.C1: AI and Digital Marketing Research Cluster Members Prof. David TSE, Chair Professor Dr. Morgan YANG, Associate Professor Dr. Lexie HUANG, Assistant Professor Dr. Crystal WU, Assistant Professor Dr. Kevin ZENG, Assistant Professor MKT.C2: Brand Management Research Cluster Members Prof. David TSE, Chair Professor Dr. Fanny CHAN, Associate Professor MKT.C3: Consumer Behaviour Research Cluster Members Dr. Haksin CHAN, Associate Professor Dr. Fanny CHAN, Associate Professor Dr. Lexie HUANG, Assistant Professor Dr. Crystal WU, Assistant Professor MKT.C4: Cross-cultural Communication Research Cluster Members Prof. David TSE, Chair Professor Dr. Fanny CHAN, Associate Professor MKT.C5: Hospitality, Tourism & Services Marketing Research Cluster Members Dr. Haksin CHAN, Associate Professor Dr. Morgan YANG, Associate Professor Dr. Kevin ZENG, Assistant Professor MKT.C6: Business Ethics & Sustainable Consumption Research Cluster Members Dr. Thomas LEUNG, Associate Professor Dr. Morgan YANG, Associate Professor Dr. Crystal WU, Assistant Professor Dr. Kevin ZENG, Assistant Professor Research Clusters Research Clusters
