Research Cluster-Marketing
AI and Digital Marketing research explores the evolutionary role of artificial intelligence and other transformative technologies in enhancing marketing practices and customer experiences especially in the digital environment.
Brand Management research focuses on developing and maintaining brand equity in an increasingly competitive global marketplace.
Consumer Behaviour research examines the antecedents, processes, and consequences of behaviours in consumption contexts. It connects the dots between both internal (organizations) and external (consumers) contexts, as well as individual and group settings.
Cross-cultural Communication research leverages the diverse international backgrounds and perspective to address marketing communication challenges across cultural boundaries.
Hospitality, Tourism & Services Marketing research examines consumer experiences in service contexts, including hospitality and tourism sectors.
Business Ethics & Sustainable Consumption research examines sustainable consumption patterns, ethical marketing practices, and corporate social responsibility initiatives that contribute to societal well-being and environmental sustainability.