E-Commerce Ethics Forum and Junzi Corporation Survey 2018 Result Announcement

The Hang Seng University of Hong Kong (HSUHK) announced results of the 8th Junzi Corporation Survey and held its “E-Commerce Ethics Forum” on 4 Dec 2018. Genuine perception of the general public towards business ethics of corporations in Hong Kong was gauged by a comprehensive and scientific survey while corporations with good business ethics were commended. At the Forum, corporate leaders and young KOLs discussed business ethics and challenges in e-commerce.

The HSUHK Hong Kong Business Ethics Index increased to 65.1 in 2018, the highest over the past three years (60.7 in 2017 and 62.2 in 2016). The results indicated a genuine improvement of the perception of the Hong Kong public on business ethics across all sectors. The accommodation and catering sectors saw a greater improvement while higher scores were achieved by the postal and transportation sectors, same as previous years.

The officiating guest, Dr Bernard Chan Pak Li, Under Secretary for Commerce and Economic Development of the HKSAR, encouraged corporations in Hong Kong to strive for business sustainability and corporate social responsibility with creativity and to focus on the long-term benefits of good business ethics.

In his speech, President Simon S M Ho emphasised that the assessment of “Junzi Corporations” promoted by HSUHK combines the Confucian concepts of “Junzi” and “Five Virtues” with the Western business ethics, that contributes towards the performance elevation of business ethics of Hong Kong. He was delighted that the coverage of the Survey was further expanded to include more than 3,000 completed questionnaires in 2018.

Dr Felix Tang and Dr Tingting Xie, Co-Chairpersons of the Executive Committee of Junzi Corporation Survey 2018, highlighted that survey data was collected by well-trained HSUHK students who put their learning into practice through participation in survey design, data analysis and report writing. They became more aware of business ethics and the importance to corporations and the society. Apart from HSUHK students, the Survey was supported by the Research Grants Council of the HKSAR from 2016 to 2018. It is hoped that the Survey may further be developed into a project that comprises three important components: Junzi Corporation Survey, Junzi Entrepreneur Awards and business ethics education in the coming years if resources allow.

Corporate leaders, including Mr Paul H Measor, Commercial Director of Foodpanda Hong Kong and Mr William Shum, Founder and CEO of Memorigin Watch Co Ltd shared their experiences in upholding business ethics in e-commerce. They are joined by Mr BlueGodZi, a novel writer; Mr Cavin Lam, a cosplayer and Ms Farrah Tang, a youtuber in the panel discussion of the Forum.

Full report and analysis:


Commendation list of Junzi Corporation 2018

Guests and participants pictured at the Forum.


President Simon Ho (right) thanked Dr Bernard Chan Pak Li,JP, Under Secretary for Commerce and Economic Development who attended as officiating guest.


President Simon Ho (3rd from left), Dr Bernard Chan Pak Li, (middle), members of the Executive Committee of Junzi Corporation Survey 2018 and other guests pictured after the sharing.