Junzi Corporation Survey 2017 Results Announcement and Forum on Ethical Entrepreneurship

Hang Seng Management College (HSMC) has launched “Junzi Corporation Survey” for seven years to promote the Confucian concept of “Junzi” and business ethics. Formulating a rigorous and scientific research method to measure the business ethics level, the survey has laid a foundation of business ethics standards for Hong Kong. Commended companies were selected, with scores given, by Hong Kong people for corporations’ respectable business integrity.

On 23 November 2017, HSMC was greatly honoured to have around 200 guests from academia, business background and media. President Simon S M Ho, Dr. Alwin Wong, Director of the Institute of Entrepreneurship, Hong Kong Polytechnic University, Mr. Sunny Wong, Executive Director of Tibet Water Resources Limited and Adjunct Professor of the Department of Management, and three alumni including Ms. Jodie Cheung, Director of Simple Kitchen, Mr. Rex Lai, Director of CoCreation Group Limited, and Mr. Derren Lam, Operations Manager (Hong Kong) of Didi Chuxing, shared and discussed about how to uphold business ethics, especially in new start-ups.

 “HSMC HK Business Ethics Index” declined this year

Results of the Junzi Corporation Awards was announced in the same day. The “HSMC HK Ethics Index”, which was 60.7 this year, declined continuously for two years, comparing with those in 2016 (62.2), 2015 (66.3) and 2014 (62.8), indicating a poorer genuine perception of the Hong Kong public regarding business ethics, especially in accommodation and catering industry. Wholesale and retail, and postal and transportation industries got higher scores.

 “Forum on Ethical Entrepreneurship”

Dr. Felix Tang, Co-chairperson of Junzi Corporation Survey 2017 and Associate Professor of the Department of Marketing moderated the Forum on Ethical Entrepreneurship. Dr. Alwin Wong, Director of the Institute of Entrepreneurship, Hong Kong Polytechnic University, emphasised the importance of establishing reputation to revenue generation. Mr. Sunny Wong said that both making profit and maintaining business ethics are essential to business development. Ms. Jodi Cheung, Director of Simple Kitchen, said that her company accepts its social responsibility by spending part of the profit in social goods. Mr. Derren Lam, Operations Manager (Hong Kong) of Didi Chuxing, said that a company upholding business ethics should understand how its business partners are doing their business. Mr. Rex Lai, Director of CoCreation Group Limited, said that a company should protect the healthy competition by not deploying disreputable marketing strategies.

The event was concluded by an award presentation to the secondary school students who won the Business Ethics Essay Competition held in last year. Students and teachers from three local secondary schools accepted the awards and our congratulations.

For information about Junzi Corporation Survey, please visit our website here (Chinese version only).

Commendation List of Junzi Corporation Survey 2017




Hang Seng Bank


The Hongkong and Shanghai Banking Corporation Limited


Hong Kong Tramways Limited


The “Star” Ferry Company, Limited


Bank of China (Hong Kong) Limited


Standard Chartered Bank (Hong Kong) Limited


Hong Kong Wing On Travel Service Limited


Coils Electronic Company Limited (Brand: 759 Store)


EGL Tours Company Limited


The Kowloon Motor Bus Co. (1933) Limited


Hong Kong Commercial Broadcasting Co. Limited


Jardine Matheson (Brand: Wellcome)


Hong Thai Travel Services Limited


Priceline Group (Brand: Agoda)


Yahoo (Brand: Yahoo!)


Prizemart Limited (Brand: Prizemart)


Jardine Matheson (Brand: Mannings)


Hong Kong Exchanges and Clearing Limited



President Ho said “HSMC HK Business Ethics Index is a new set of business ethics standards.


Media and guests asked questions enthusiastically.


Dr. Felix Tang and 5 panelists discussed and exchanged views of Ethical Entrepreneurship. 

Group photo of President Ho, HSMC representatives and 5 panelists.


Award presentation to secondary school students who won the Business Ethics Essay Competition 2016.